Internal links have descriptive anchor text

internal_links_anchor_text

Checks that internal links have descriptive anchor text.

What does this rule check?

Anchor text is the clickable text of a link. Descriptive anchor text helps search engines understand what the linked page is about. Generic anchor text like 'click here' or 'read more' wastes this signal.

Why is this important?

Descriptive anchor text passes relevance signals to the linked page, helping it rank for those keywords. Generic text like 'click here' provides no SEO value.

How to fix

Replace generic anchor text with descriptive phrases that indicate what the linked page is about.

Examples

For more details, <a href="/running-shoes">click here</a>.

Explore our <a href="/running-shoes">complete running shoe guide</a> for expert recommendations.

Agent fix snippet

Copy this snippet and paste it into your AI coding agent to fix this issue automatically.

Replace generic anchor text with descriptive text:

<!-- Bad -->
<a href="/page">click here</a>

<!-- Good -->
<a href="/page">detailed product comparison guide</a>