Page has a meta description

meta_description_exists

Checks if the page has a meta description tag.

What does this rule check?

The meta description provides a summary of the page content. While not a direct ranking factor, it heavily influences click-through rate from search results. Search engines display this as the snippet below the title in results pages.

Why is this important?

Without a meta description, search engines auto-generate snippets from page content, which may not be compelling or relevant. A well-crafted description can significantly improve CTR from search results.

How to fix

Add a meta description tag with a compelling, action-oriented summary of the page content. Include the target keyword naturally.

Examples

<head>
  <title>Product Page</title>
  <!-- No meta description -->
</head>

<head>
  <title>Product Page</title>
  <meta name="description" content="Shop the latest running shoes with free shipping. Compare prices, read reviews, and find the perfect pair for your next marathon." />
</head>

Agent fix snippet

Copy this snippet and paste it into your AI coding agent to fix this issue automatically.

Add a meta description in <head>:

<meta name="description" content="A compelling 120-155 character summary of the page content." />

Make it unique per page, include a call to action.