Description is 120-155 characters

meta_description_length

Verifies the meta description is between 120 and 155 characters.

What does this rule check?

Google truncates meta descriptions based on pixel width (~920px on desktop, ~680px on mobile). This roughly translates to 150-155 characters on desktop and about 120 on mobile. Descriptions that are too short waste valuable SERP real estate. Descriptions that are too long get truncated with ellipsis.

Why is this important?

Short descriptions waste opportunity for compelling snippets that drive clicks. Long descriptions get truncated with ellipsis, potentially cutting off your call to action. The optimal range of 120-155 characters maximizes visibility on both desktop and mobile.

How to fix

Rewrite the description to be 120-155 characters. Start with the most important information. Include a call to action near the end.

Examples

<meta name="description" content="Best shoes." />
<!-- Too short: only 11 characters -->

<meta name="description" content="Discover the best running shoes of 2025. Compare expert reviews, prices, and features to find your perfect pair. Free shipping on all orders." />
<!-- 148 characters: informative + CTA -->

Agent fix snippet

Copy this snippet and paste it into your AI coding agent to fix this issue automatically.

Update the meta description to 120-155 characters:

<meta name="description" content="Your 120-155 character description with primary keyword and call to action." />